On November 18, the launch conference of VOYAH Taishan, themed “Climb to the Pinnacle”, was held in Shenzhen. It is reported that the new car is available in four versions: Max, Max+, Ultra, and Black Warrior, with an official guide price ranging from 379,900 yuan to 509,900 yuan. To mark the launch, VOYAH officially rolled out a limited-time launch benefit worth 48,000 yuan, as well as an exclusive plan including special delivery privileges, point value-added rewards, and purchase tax protection.
VOYAH is a high-end intelligent new energy automobile brand under Dongfeng Motor Group Co., Ltd. Backed by Dongfeng’s 56 years of automobile manufacturing heritage, VOYAH Taishan integrates VOYAH’s top vehicle technology with Huawei’s intelligent technology, aiming to “climb to the pinnacle” of the luxury six-seat SUV market.
VOYAH’s Gorgeous Transformation from “Follower” to “Rule Remaker”
“The real opponent is never others, but ourselves.” This sentence from Lu Fang, Chairman and General Manager of VOYAH Automobile, reflects the mental journey of China’s automobile industry in recent years. From 2015 to 2024, China’s new energy vehicles have completed a climbing journey from catching up to leading. The high-end market is no longer dominated by overseas transnational brands.
The name “Taishan” (Mount Tai) derives from the “most respected of the Five Great Mountains”, a spiritual totem of Chinese culture. Tailored for the backbone of the times, this new-era flagship SUV integrates Oriental wisdom and cutting-edge technology. It marks the first time that VOYAH, as a Chinese brand, has established a full-range luxury product matrix, breaking the dominance of overseas transnational brands in the high-end market.
VOYAH’s First Domestic Three-Chamber Air Suspension Defines a New Benchmark for Flagship Driving Experience
VOYAH Taishan’s confidence to directly “compete for the pinnacle” with million-level luxury SUVs stems from its systematic strength built over five years of adhering to a high-end positioning and continuous technological breakthroughs.
In the core area determining the driving quality of luxury models – the chassis system – VOYAH Taishan has achieved a historic breakthrough for Chinese brands. It is equipped with the first domestic three-chamber air suspension, which was previously only used in million-level luxury cars such as Rolls-Royce Cullinan and Porsche Taycan. VOYAH Taishan is the “fifth in the world and first in China” to be equipped with this technology. In addition, VOYAH Taishan is equipped with the 800V Lanhai intelligent hybrid system, supporting 5C super fast charging, and all models come standard with a 65kWh large battery, reaching the industry’s top level in range and charging efficiency.
Benefiting from the 2025 “All in Intelligence” strategic layout, VOYAH’s entire model lineup has successively adopted Huawei Kunpeng intelligent solutions, enabling in-depth integration of Huawei’s industry-leading intelligent technology with VOYAH’s solid vehicle platform capabilities, winning unanimous recognition from users and the market.
VOYAH Taishan is among the first to be equipped with Huawei’s latest and most advanced Kunpeng Intelligent Driving ADS 4 four-lidar solution – a true “full-power Huawei intelligent driving” system. Its hardware configuration reaches the industry’s top level, creating a new height in intelligent driving assistance and all-dimensional active safety.
In terms of passive safety, VOYAH Taishan is built to exceed five-star safety standards. It adopts a high-strength steel-aluminum body and a 2200MPa fortress-level door ring, equipped with industry-leading safety technologies such as the industry’s only dual-shield anti-collision reinforced doors and the first-in-class dual protection for the battery pack, meeting the strict safety standards of C-NCAP and E-NCAP.
VOYAH Challenges Western Luxury Hegemony with Pinnacles of Design, Technology, and Experience
The significance of VOYAH Taishan goes far beyond technological breakthroughs. As the latest representative of Chinese luxury flagship SUVs, it is more committed to establishing credibility through Oriental culture. Based on the “Harmony of Heaven and Earth” aesthetic, VOYAH Taishan fully integrates Oriental imagery into its body proportions and design symbols: the proportions follow the “four golden sections”, and the connotation draws from Oracle Bone Script and Kunpeng imagery. The interior extracts the colors of Taishan’s dawn, sea of clouds, and rock layers, and enriches visual details with electroplated wheels and floating emblems of the same level as Rolls-Royce, forming a luxury expression belonging to Chinese culture.
As a representative of new technological luxury, VOYAH Taishan also reshapes the sensory experience of luxury with modern technology. The 1-megapixel Huawei XPIXEL intelligent projection headlights can display customized light messages such as “Kunpeng Resting in Radiance” and “Phoenix Singing in the Nine Heavens”, while featuring scenario functions such as pedestrian courtesy, navigation light carpet, and camping projection, endowing luxury with more emotional value and ritual sense.
In terms of space and comfort, VOYAH Taishan achieves “six-seat equality” with an 86.8% space utilization rate. The third-row headroom is nearly 1 meter, and the AI Yunshu seats are equipped with 66 sensors and a 26-point massage system, completely eliminating the sense of compromise in the third row of traditional six-seat SUVs.
The launch of VOYAH Taishan is not only a direct breakthrough against the industry’s old standards but also a landmark moment for Chinese brands to step onto the global luxury stage. It not only changes the pattern of the luxury automobile market but also promotes the iteration and progress of the entire luxury automobile market, accelerating the opening of a new era dominated by Chinese luxury standards.
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