On September 19, BAIC FOTON and its strong local partner in Kenya co-hosted a brand launch and dealer network inauguration, marking the official start of BAIC FOTON’s full-scale market entry in Kenya. This event is a key step in advancing BAIC FOTON’s localization strategy and will enable the company to deliver high-quality vehicles and integrated solutions for sectors such as logistics, urban development, intercity transport, and agriculture across the region.
As one of the most dynamic markets in East Africa, Kenya continues to see steady growth in commercial vehicle demand. Leveraging its “high value + localized production” strategy, BAIC FOTON is expanding its presence through a dealer network covering key areas of the region. This partnership combines the local partner’s deep market insight and service expertise with BAIC FOTON’s product and technological strengths to deliver a more efficient and reliable vehicle experience for customers.
An outdoor exhibition at the launch showcased BAIC FOTON’s full range of commercial vehicles—including pickups, light-duty trucks, heavy-duty trucks, and new energy models—as well as key components such as bus chassis and powertrains. The product team provided expert insights into performance and local adaptations, highlighting the strength and versatility of BAIC FOTON’s global technology platform.
During the event, BAIC FOTON signed strategic cooperation agreements with several companies from the logistics and transportation sectors. Customer representatives praised the reliability of BAIC FOTON’s products and the responsiveness of its service. BAIC FOTON reaffirmed its strong commitment to product quality and after-sales support, pledging to enhance local parts inventory, technical training, and overall service capabilities to better support customers in the region.
At the launch event, BAIC FOTON’s Kenya business head outlined the new dealer network strategy and service commitments, emphasizing the company’s continued push to implement its “Africa Strategy” through its existing footprint. Core focus areas include heavy-duty trucks, pickups, and light trucks, aimed at supporting the development of a green and sustainable transport system in the region. BAIC FOTON will also strengthen collaboration with local governments, closely monitor EV policy developments, and steadily advance supporting infrastructure—injecting new momentum into the region’s automotive industry upgrade and high-quality economic growth.
The successful launch marks a new phase in BAIC FOTON’s expansion in the East African market. Moving forward, BAIC FOTON will continue to support the region’s economic growth and transport modernization by delivering high-quality products and services.
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